by Tim Roberts
Dear Salesperson,
We know you will discount your price. We know that you will hem and haw a bit, perhaps shift uncomfortably in your chair, but you will give us the price we want.
We don’t measure this or have any clever statistics. We just know. True, not every one of you will budge; that would be unfair. Some of you are able to demonstrate original thinking. And value. And spine. But not many.
We buyers sit around and talk about it. We giggle sometimes. We know if we’re nice to you and give you the strokes you so desperately need, you’ll cave. Heck, many times we don’t even have to say a thing--not a single word. You lead with it.
We actually have a name for it--the Limbo Line-up. We invite you in one at a time to see who can get the lowest. You actually dance and smile and seem to get great satisfaction from it. So we let you.
Then you buy us lunch.
Please, we’re not trying to be rude; it’s just that it’s so easy to get you to drop. Gosh, your eagerness to do so kind of makes us feel bad, but what’s a buyer to do?
You really are helpful though. You make us look good in front of the muckety-mucks who we won’t ever let you see, but that’s a different story.
We really, really like you. You are resourceful…and giving…and have good jokes and by golly, you’re just fun to be around.
Just one last thought. Could you take us to St. Elmo sometime?
Much love,
Buyers Anonymous
At Sandler Training, Trustpointe, we help our clients understand that discounting violates trust. To learn more about spine development contact Tim at 317.845.0041 or email at tim@thetrustpointe.com.
By the way, St. Elmo DOESN’T discount..
